Thirty years in agri-food. Twenty-plus of them inside one of Canada’s largest primary food processors, moving from the field into senior operational leadership. Helped design a $150M processing facility that became Manitoba’s second-largest capital project the year it was built. Generated over $300M in documented annual savings with his team before any of it was commercialized. The business was acquired for over a billion dollars in 2018.

Founded mode40 in his basement in Steinbach in 2020. Known for a grounded, common-sense approach. His standard is simple. The solution adapts to how operations actually work, and the data has to prove its worth.

Sixteen-plus years building machine learning and enterprise software systems. Raised on a 150-cow dairy in La Broquerie, Manitoba. Red River College. Former Applications Manager at the same Canadian food processor where Cam spent his career. Former SVP of Business Solutions and Technology at Ellement Consulting Group. Former CEO at Strive Business Solutions, where she led digital transformation across pension, benefit, and group annuity administration.

Joined mode40 as Chief Product Officer in 2024. Runs the product organization. Keeps the platform honest. Her standard: if it does not work in production, it does not ship.

Runs the sales organization at mode40. Works with prospects and customers across manufacturing, aerospace, education, and healthcare. The first voice most new customers hear from the firm, and the person accountable for whether a fit is real before we run a workshop.

Builds and manages mode40’s alliance layer. Industry bodies, technology partners, investor relationships, and the deeper commercial partnerships that move the firm’s reach beyond the plant floor. Operates at the intersection of sales, partner strategy, and industry representation.

Leads sales for Lila, mode40’s comprehension platform. Focused on education and training environments where the data problem shows up in curriculum, student outcomes, and workforce development. Former educator and training operator before moving into enterprise sales.

Runs brand, creative, and demand for mode40 and its platforms. Twenty years in creative leadership and brand strategy across regulated, complex, and operationally dense categories. Responsible for how mode40 shows up in the market — from positioning through campaigns through sales enablement.